 
Since establishing in 1953, Chicks has been growing together with Hong Kong, echoing the social and economic evolution over the past 50 years, and Chicks is proud to be a truly homegrown “Hong Kong brand” that the people of Hong Kong recognize and approve.
Things to be Remember
Chicks was born in 1953, one of the brands of Chun Au Knitting Factory Limited. For over 50 years, Chicks committed and devoted to the building of a caring brand, which only delivers products of the best quality by taking to its heart the ever-changing marketplace and customer needs.
Over the course of its development, Chicks has been thriving and excelling in product design, material quality and manufacturing techniques, as well as continuous enhancement in brand and image positioning, product packaging and marketing strategies in response to customer needs.
Currently Chicks provides an impressive collections, ranging from outerwear, cotton and thermal underwear for men, women and kids. Outerwear includes fashionable collection, and basic causal wear such as Polo Tee and woven shirt. Underwear covers, basic 53 men’s underwear collection, most luxurious and flagship line Premier, silk-like underwear line Silky Modal Collection, etc. Thermal wear consist of Woollen thermal underwear, giving you extra warmth and luxurious touch and J-fit Warmer collection which keep you warm and dry.
In the future, Chicks will continue to produce with materials of the highest quality, and through its fashionable design and style, touching everyone’s heart with Chicks’ warmth and care. |
